The Senior Happiness Quotient

Residents with a positive attitude are good for your business. Becca Levy in her book, “Breaking the Age Code” described her landmark research, “participants with the most positive views of aging were living, on average, seven and a half years longer than those with the most negative views”. A positive attitude toward aging is more impactful than low cholesterol or low blood pressure or low body mass index. These individuals also had fewer co-morbidities and, when they did get ill, returned to full health quicker. 

What is the impact on your organization? Positive minded seniors are more likely to lend a positive atmosphere to your organization volunteering to lead groups and activities. People walking into your building will comment, “there is such a positive vibe here”. Sometimes they can’t put their finger on it, but can feel the energy. 

How do you find these individuals? Here are some strategies to identify and attract such individuals:

1.  Incorporate questions about attitude towards aging in interviews: During the interview process for incoming residents, include questions that specifically gauge their views on aging. Ask about their perspectives on staying active, pursuing hobbies, and maintaining social connections as they grow older. Their responses can provide valuable insights into their mindset and attitude.
2. Promote positive aging in marketing materials: Highlight the positive aspects in your organization's marketing efforts. Emphasize the opportunities for growth, engagement, and fulfillment that your community provides. Use language that reflects a positive and empowering outlook on aging, attracting individuals who share similar beliefs.
3. Leverage community partnerships: Collaborate with local senior centers, community organizations, or retirement communities that focus on promoting positive aging. By networking with such organizations, you can increase your chances of connecting with seniors who already embrace a positive mindset.
4. Offer diverse activities and programs: Create a vibrant and engaging environment within your organization by offering a wide range of activities and programs. This attracts individuals who are passionate about various interests and encourages a positive atmosphere. Consider incorporating physical fitness classes, art workshops, book clubs, and social events to appeal to a broad spectrum of interests.
5. Foster a supportive community: Once individuals with positive attitudes toward aging become residents, it’s essential to nurture a supportive community that encourages their engagement and leadership. Provide opportunities for them to lead groups, volunteer, or take on meaningful roles within an organization. This not only enhances their well-being, but also reinforces the positive atmosphere and attracts other like-minded individuals.
6. Encourage referrals: Satisfied residents who appreciate the positive environment you foster may be more likely to refer their friends or acquaintances who share similar attitudes. Implement a referral program that rewards residents for recommending potential new residents who align with the organization’s values and vision.

Remember that creating a positive environment goes beyond finding individuals with positive attitudes toward aging. It also involves fostering a culture of inclusivity, respect, and support for all residents, regardless of their mindset. By implementing these strategies, you can increase the likelihood of attracting individuals who contribute to a positive atmosphere and enrich the overall experience for everyone in your organization.